Overview: The Allure Group is a Nursing and Rehabilitation organization that has six locations around the metropolitan area of NYC. Five locations are conveniently located throughout Brooklyn, and one is located in Harlem. We work with hospitals like NYU and New York Presbyterian in order to find patients who are excellent candidates for our clinical programs and long term care.
The Allure Group lacked any concrete branding or style guides. I developed this brand guide based off our logo. Click through to see the process.
New logos I designed for our clinical programs. In contrast to the old logos, these are more cohesive and adhere to brand style guidelines.
Some logos were reimagined, others were created, like the Burn Care, Joints in Motion, and others!
Old logos below that existed previously which were reimagined.
External Marketing Materials we provide to our prospective residents. The perfect take away to reference at a later time.
Brochures for each facility that contain all the necessary information, and exquisite photos to showcase our facilities.
Internal Marketing Material for a 10 weeklong training program. New logos and branding surrounding our "4 E's of Success" Training Program.
Allure Group Leadership Conference
My latest projects was to design branding for our two day internal conference. This event was held in Manhattan and we had over 150 attendees. I opted for subtle professional themes with hints of a winter aesthetic. These designs matched the branding of our internal meetings since this event was to be the capstone to the weekly forums. Being part of the corporate team I played a pivotal role in orchestrating the event ensuring the aesthetics and decor were visually appealing narratives.
A booklet was created for each day of the conference that contained the daily agenda as well as the guest speakers and a short bio of each person joining us.
The style of branding was intentional and designed to match the materials from previous events. These designs show consistency and ensure uniformity within the brand.
Social Media video I created for our LinkedIn that showcases a culmination of all design materials I made for our conference.
Job Fair Flyers for advertising our hiring events.
Welcome Box designs that provide new employees with tastefully designed swag for their start here at Allure!
Other Design Materials
Presentation layout designs
Social Media graphics - Linked In & Intranet
