Overview: The Bean is a local coffee shop that is one of my favorite places. This project was born out of my love for coffee and design thus creating a perfect passion project to design new branding material for this quaint little company. Below is the exploration, style guide, and designs for the project.
Style Guide & Aesthetic
The look and feel needed to match the vibe the cafe gives it's customers. In my design exploration I decided the style guide needed to be comfortable, cozy, and slightly bold (like coffee) to really depict the brand.
Seasonal & Holiday Designs
